A few of my friends have been excited to get the Blackberry Storm. To me this is just a sign that RIMM has lost their way and has been caught up in the "coolness" factor of he iPhone and has taken their eye off the ball, or off the keyboard in this case.
The number one complaint business users have about the iPhone is the keyboard. It just doesn't work. It especially doesn't work well for those that are used to a real keyboard on the blackberry. I myself just recently blogged about how i needed to put my cool iPhone aside for the Blackberry curve because I need a keyboard
So RIMM has a great businesss and their biggest differentiator from the iPhone is that it has a great keyboard that has great email integration so it is the best choice for the serious user or business user. So what does Rimm go and do??? Market its strengths and your differences? No that's not what they did. Lame. Instead they put all this energy and marketing into trying to take Apple on at their own game and come out with the keyboard less Storm.
What is the Storm. Its a not as cool version of the iPod and a not as functional version of all the blackberry's. And Rimm is holding it out there as their best new thing. In this world, in this handful of years, you cannot out cool Apple or out market Apple period. If I were running Rimm I would quietly and quickly let the storm fade away into the distance and get back to focusing on what they are good at, not chasing Apple.